Tips and Techniques to Manage Difficult People

How to find more customer through word of mouth

No Comments

Would you like me to recommend a training company?

Okay, I can do that, I’m familiar with about 20 different companies that I’ve had contact with over the years.

So perhaps I could recommend one.

‘Why so few’ you ask?

Because I’ve discovered over the years that most of them do not practise what they preach.

I’m thinking particularly about the training companies who run customer service and sales programmes.

They will tell you all about customer relationship building, generating word of mouth, referrals and all that good stuff.

And it is good stuff, but they don’t practise it themselves.

Word of mouth

Now I know you’re thinking that this is just grumpy Alan having a whinge because I haven’t had a call back or an email reply. And after all I’m not exactly a potential client for any of these companies.

But I do know potential clients for these companies, and I do network, and have friendships with many business people.

“Word of mouth” is an extremely powerful way to find new customers or clients. (And it’s also a powerful way to lose them)

If you want positive word of mouth, then you have to do something about it.

What about you

Think of all the organisations you’ve had contact with. How many would you recommend to other people?

Every person who contacts you or your business, whether buying or selling, could recommend you to someone else.

So it makes perfect sense to treat them all with courtesy and respect. A thank you email or a thanks but no thanks reply, will only take two minutes out of your day, and may prove invaluable.

I can think of one or two organisations who have rejected my services (hard to believe – eh) but I would still recommend them to others.

That is because of their good manners and courtesy.

Gimme a job

I was listening to a young graduate on TV this morning. He has written around 1000 job applications and received replies from about 10%.

None of them have given him any feedback. (Perhaps someone needs to tell him that his CV or application letter needs some work!)

And to finish on a positive

In 2007 when I was trying to get my first book published, I sent my proposal to every publisher I could find around the world.

Rejection, rejection, rejection! But do you know what? Many of these notes of rejection, gave me some feedback or recommended another publisher I could approach.

Eventually How to Books said they would at least talk to me, and three books later…..

If you want to find more clients, and make more sales, then every connection counts.

So, do you want me to recommend a publisher?

Please sign up for my newsletter Booster Shots from the Doc

all books

 
Tags: , , , , , , , , ,
Posted in: Customer service, Leadership, Management, Motivation, Sales

Leave a Reply